Top Traffic Tips! » Having Trouble Outsourcing Your Traffic-Generating Content Creation?

February 18th, 2012

Having Trouble Outsourcing Your Traffic-Generating Content Creation?

Of all the various ways to get targeted traffic to websites, unique content creation for your sites & blogs and your article marketing efforts always trumps all other free traffic generation strategies. Having fresh, helpful & unique content on your sites and blogs builds a regular readership, and Article Marketing has worked since the start of the World Wide Web and will continue for the foreseeable future.

Why is that? Because most people online are there looking for information, looking for answers to questions they have, or looking to learn more about some topic that appeals to them. And what better way to find that information than through well-written articles on those particular topics?

So it naturally follows that Internet marketers, affiliate marketers and those promoting offline businesses online would use article marketing for attracting targeted prospects to their sites and to generally raise traffic levels to their sites. And busy marketers will outsource the writing to those with the time and expertise to craft search engine optimized, keyword-laden articles.

But that can take a lot of time, too – not so much in finding writers, since there are plenty of qualified writers online, but because the marketer needs to be able to come up with topics for each article. Brainstorming sessions for article marketing topics can take a lot of time, and/or come up with few, if any, new ideas.

Article Content Creation – Tips For Outsourcers

Here are three tips to help you organize your article marketing plan and generate sufficient article ideas to keep your writers busy while saving you time…

1) Start by figuring out how many articles you need for the next few months. Do you have blogs and websites you want new content for? Do you need fresh articles for any membership sites you own? Are you planning to sell any articles as PLR? And what about articles to submit to article directories, turn into podcasts or videos, etc? Make a list of all the places you want to use articles and then figure out how many articles you’ll need each month for each resource. This will give you the total number of articles you’ll need, and an idea of what niche each group needs to cover.

2) Now it’s time to group those quotas by topic, then make a list of titles or title ideas for each topic. Put each topic at the top of a page, and use point-form to list every sub-topic you can think of to go with it. As you work your way through the topics other ideas will pop into your head, so just click over to the appropriate page and list the new idea under the right topic. Before long you’ll have a good list under each topic – then read them over again, think a bit about each title and what related article could go with each. If you can think of just one additional article per title, you’ll have doubled your list of titles to have written!

3) Depending on which niche you’re targeting, your content creation and article marketing may have just gotten a lot simpler… Top-tier PLR writer Peggy Baron has created a new collection of Easy Article Starters (EAS). Easy Article Starters are groups of article ideas on one topic, and each gives you a title suggestion, 2 or 3 points to expand on in that article, and a suggestion on how to wrap up the article.

In essence, what Peggy has done is research the niche, come up with the best article topics for that niche then done the basic structure work for you. Since this is what you’re setting out to do yourself here, the time savings are obvious – plus the work has been done by a professional who makes her living writing content for online use!

The only caveat here is that this is a new service, so only some niches are covered so far – you can see if your niche is ready yet by seeing the current Easy Article Starters selection. Peggy is updating the areas covered regularly, so be sure to grab any that can help you right now, and bookmark the page to check regularly for more EAS that pertain to YOUR online efforts.

Article Content Creation – Summary

Coming up with topics for content is nothing to approach in a haphazard way – it needs to be carefully thought out and properly planned. Not just each article, but a long-term, sustainable approach that builds your business without wasting time. Whether you’re just creating content for blogs and websites, creating content for membership sites or PLR sales, or just looking to increase backlinks and traffic from article marketing, you need to establish a system that works for you and lets you plan your content for a few month’s at a time.

That way, you’ll have a smooth flow of fresh content in place where and when you need it regardless of whether you’re going to write the articles yourself or outsource them to a ghostwriter. And when planned out properly, a growing base of online content and unique articles at the article directories can lead to a nicely growing online income, too!

About The Author…

Doug Champigny is a well-known & respecting marketing mentor & speaker who has been online full-time since 1996, and enjoys Platinum-Level Expert Author status at E-ZineArticles.com, the top-ranked article directory in the world.

As a result, it was easy for Doug to recognize the time savings and simplicity of the Easy Article Starters system – in fact, this post itself was written using one of the EAS ideas! Check Peggy’s site to see if YOUR topics are available today!

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