Your e-marketing strategies for getting traffic to websites should include as varied a mix as possible. In driving web traffic, as in many things in life, putting ‘all your eggs in one basket’ can leave you in a precarious position. Yet many online marketing plans do just that – less-savvy marketers and a great many offline businesses spend the bulk of their traffic generation time and their online marketing budget focused strictly on SEO, or Search Engine Marketing.

But while it’s obvious to more experienced online marketers that SEO should only be one aspect of your efforts to build web traffic to websites, is SEO even the BEST method of promoting the site you’re trying to drive traffic to?

For example, let’s compare article marketing to on-going SEO activities. (On-site SEO is done when the site is built, and it’s only natural to consider the best SEO practices at that point as it takes no additional time. What we’re discussing here is the ongoing time spent on SEO after the website is complete and you’re trying to increase your visibility on the Search Engine Ranking Pages, or SERPs.)

Effective ongoing SEO activities require online marketers to be true specialists. This is because, in effect, SEO companies are engaged in what is almost guerrilla warfare against the search engines. The search engines want to list sites based on their content, their originality and whether the site is truly helpful to search engine users who are searching for information that’s relevant to them. Effective SEO requires search engine marketers to try and manipulate those results in favor of their clients or their own websites and blogs.

This has led to search engines not disclosing their ranking algorithms, and to changing those algorithms regularly as they find SEO efforts affecting their results or they come up with better ways to evaluate each page. For example, one of the methods used to evaluate a page is the number of sites linking to that page, the assumption being that the best content gets linked to the most. Online marketing programmers then created automated reciprocal linking sites called Free-For-All links pages, which flourished just long enough for the engines to catch on, at which point they dropped the rankings of the sites using them. Software was developed that spawned hundreds of sites almost instantly, all linking back to one site. Again, once the search engines had the ‘footprint’ of sites built that way, they dropped those using them. As an additional step, at least one large search engine also starting rating links lower if they come from within the same ‘sub-net mask’ (basically, the same server or servers located in the same vicinity since they may well be owned by the same website owners.)

And so the battle continues, with SEO firms trying to get more website traffic to their clients and the search engines trying to send their website traffic to the most deserving sites based on original, helpful content.

By comparison, top article directories work to help the search engines to achieve those goals. At EzineArticles, the biggest of the online article repositories, it’s now mandatory that articles submitted be unique, hither-to unpublished, properly written and not on subjects most commonly used for spam. Further, in an ongoing attempt to ensure that each article is helpful to its target market, submissions must be 400 words or longer – anything less and there’s usually not enough content to properly discuss a topic.

That being the case, the links from the bottom of the articles are completely legit, as article marketers write their content to attract readers targeted to the niche of the sites they link to. For the article writer that’s important because it means the website traffic generated is much more likely to be interested in the products or services their sites provide, and it’s of value to the readers as its a way to get more information or help in a topic that’s of interest to them.

As you can see, already article marketing is ahead of SEO vis-a-vis attracting web traffic to websites – each provides backlinks to the target website for the search engines to spider, but popular article directories also have their own audience that can be targeted through article submissions. But it doesn’t end there…

As an author builds up a collection of article submissions in the article directory, their target market starts to recognize them as an expert in the niche they cover when writing articles. That name recognition and added credibility is known as ‘branding’, and once again it leads not only to more web traffic to websites promoted by the article marketer, but often to higher conversion rates on the target sites due to being perceived as an expert in that field.

And as if that weren’t enough incentive to spend your time writing articles and submitting them instead of just doing SEO marketing, published EzineArticles authors have one additional benefit – their RSS feed. When you go to the profile page of any EzineArticles author, you’ll see the orange RSS feed notifier appear in your browser’s address bar. Savvy article marketers will take that RSS feed and submit it to the RSS directories just like a blog feed, potentially drawing that much more website traffic to their articles, with the resultant additional web traffic to their websites as well.

While both SEO efforts and article marketing have their place in your online marketing plans, they represent just the tip of the iceberg for generating web traffic to websites. Fortunately Marlon Sanders has not only detailed 16 different ways to drive web traffic to websites, but has built them into point-and-click online software that takes you step-by-step through the correct procedures for all sixteen methods. If you’re not getting enough website traffic yet, follow the steps he lays out in his Traffic Dashboard to achieve the targeted traffic levels you desire.

Technorati Tags: website traffic, web traffic to websites, search engine optimization, web traffic, article marketing, SEO

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Related posts:

1. Marlon Sanders Releases Traffic Dashboard – 16 Ways To Drive Web Traffic To Websites!

New Website Traffic and Blog Traffic Resources Uploaded

In the past 7 – 10 days I’ve stayed busy getting new programs, resources and tools online in most of the various areas of Internet marketing, Affiliate marketing and e-mail marketing/List Building, so I thought I’d better stop by the traffic blog and give you guys and gals an update in case you’re not subscribed to our e-zine…

SEO For Busy Marketers

Is your website dying due to no traffic from search engines? Then your search engine rankings need ‘SEO For Busy Marketers – SEO Secrets Revealed!’

Let YOUR Search Engine Marketing Efforts Help You Master Search Engine Optimization And Dominate The Search Engine Ranking Pages!

More About SEO For Busy Marketers >>>

Article Marketing Superhero

Are you ready to quickly attract loyal followers while simplifying your strategy down to its core?
‘Find Out How You Can Quickly Be An Article Marketing Superhero – Even If You’re Brand New
To Internet Marketing!’

It doesn’t matter whether you’re the world’s most brilliant writer in the world – or you can barely spell. That’s what spell checkers are for. There is more than one way to mount a brilliant Article Marketing campaign – One that really speaks with your voice – and establishes you as a trusted advisor and marketing friend.

More About Article Marketing Superhero >>>

FaceBook Ad Explosion

Announcing The Brand New, 6 Part, Step By Step Video Course, That Finally Shows ‘How to Post Facebook Ads And Increase Your Conversions At The Same Time…Starting Today!’

This is a step by step video course that takes you by the hand to show you how to explode your conversions with Facebook Ads! This is one of the most risk-free ways to learn how to create quality Facebook Ads, without wasting time and money testing and failing. It’s time you learn from someone else’s costly mistakes so you can get a head start…

This 6-part video series isn’t just another one of those videos that leaves you in the dark – you get to watch over the shoulder from start to finish from someone who actually uses Facebook Ads. This is not just another how to ‘theory’-based tutorial. It’s taken from a real person!

More About FaceBook Ad Explosion >>>

Social Site Matrix

A Simple Way To Get Traffic To Your Site… ‘Now You Too Can Generate A Hyper Matrix Of Traffic To All Your Websites Within A Matter Of Hours! New Video Series Reveals 9 ‘Under-The-Radar’ Social Networks That Won’t Cost You A Penny To Use’

For most business owners the difficulty isn’t coming up with a desirable product but rather getting the right people to see your product. This video series overcomes that issue and can be repeated over and over with any and all of your products.

Once you understand the process and how to utilize social media networks to their fullest extent you’ll be able to apply the system to any new social media sites that come up in the future. This is an invaluable video series for anyone looking to generate or increase traffic flow to their site.

More About Social Site Matrix >>>

Four Great Traffic Building Resources…

So there you have it – 4 new training resources to help you build traffic in numerous ways – one on SEO, one on article marketing, one on FaceBook Ads and one on the lesser-known high-quality Web 2.0 sites like Gather, Multiply, Ryze and 6 other hot properties for online traffic generation. Choose the ones that will help you most and grab them now. Or, if you’re looking to become a true Traffic Master, be sure to add all 4 to your learning library today!

Technorati Tags: website traffic, blog traffic, SEO For Busy Marketers, Article Marketing Superhero, FaceBook Ad Explosion, Social Site Matrix, SEO, article marketing, FaceBook, FaceBook ads, social marketing, Web 2.0 Marketing, new programs, new traffic programs, new traffic-buiding resources, traffic Master Doug Champigny

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Of all the various ways to boost your blog’s or website’s ranking in the search engine results pages (SERPs), one-way backlinks are amongst the most important and most valuable SEO techniques to use. There are three common techniques for generating backlinks to your sites and blogs, and each has it’s own place in your traffic generation strategy.

Hiring An SEO Firm To Get You Backlinks:

The first is paying an SEO company to get them for you – this can be hit and miss based on which companies you use, but in time you can find and stick with a good one.

Benefits: Doesn’t take up much of your time – you’re on to other projects while they get you your links. Drawbacks: Can be very expensive to get links from good PR sites, and paid ads on sites with high Page Rank are overly expensive for most marketers.

Article Marketing To Get You BackLinks:

Second is article marketing – the reliable old way to get your name out there, establish your credibility and generate a lot of one-way backlinks to your sites. There are hundreds, if not thousands of article directories out there just waiting for your articles, and you can build a ton of backlinks over time both from your articles being at the directories, and from people using your articles on their sites and blogs.

Benefits: Unlimited number of links can be generated, both by writing and submitting more articles and by submitting your articles to more directories. It also gives you a chance to prove yourself an expert in your field, and build a reputation amongst the other marketers in your niche. And it’s free if you do the work yourself. Disadvantages: Not everyone is a good writer, has the time to research & write article content, or can think up enough topics to keep a steady stream of new articles rolling out. Outsourcing your article submissions saves a lot of time but is expensive, while submitting articles yourself takes a lot of time if you want wide exposure.

Blog Commenting To Generate One-Way Backlinks:

The newest of the three common ways to get one-way backlinks is by commenting on blogs within your niche. Not just any blogs, though – WordPress uses a ‘no-follow’ tag by default, and most bloggers just leave it that way. Specifically you want to concentrate on blogs that have both the ‘Do-Follow’ and ‘CommentLuv’ plugins installed, as we do here at the Top Traffic Tips Blog. The Do-Follow tag tells search engines to follow your backlink and spider your blog or website, while CommentLuv fetches the last blog post you put online and links to it using your post’s title, thus ensuring your keywords are in the linking text – you ARE using keywords in every heading, right?

Benefits: My own experience using all 3 methods have shown blog commenting to be the most effective way to get one-way backlinks quickly to a new site, blog or affiliate link. While they don’t go viral like your articles do, the time involvement is much less. You simply take your list of appropriate blogs in your niche, and comment on 3-5 of them a day. This keeps the backlinks coming in over time, the way the search engines prefer, and gets links to your various posts according to what your last post was when you make your comment. External one-way backlinks to a lot of different pages in your blog or on your site is truly powerful – more powerful than all of them pointing just to your home page. And, like article marketing, intelligent commenting helps to build your rep as an expert in your field, and leads to more people cliocking through to your link.

Disadvantages: None, really, except the time it takes to locate the proper blogs in the first place, and that’s been solved for you now, with the release of a new directory of appropriate blogs to gain one-way backlinks from – you can download the report with both PDF and CSV copies of over 4,000 blogs to get one-way backlinks from by commenting there, ranging from PR0 to PR7. Start with the list, and find the one’s best suited to your target market, then work your way through, again 3-5 blogs per day.

Two Caveats about your backlink-building campaign – first, don’t ignore article marketing – keep it in your mix because of the long-term viral effect it has in building backlinks to your site. For every four or five days you spend on blog commenting, spend one on article marketing. Just be sure you start with the blog commenting, since it can generate traffic the fastest and points to different pages within your blog or site.

Second, do not – I repeat, DO NOT use auto-commenting software for this – be professional and visit the blogs yourself, leaving intelligent comments relating directly to the blog post you’re commenting on. First, almost every blog using the Do-Follow tag is moderated, so your comments won’t get through anyway. And after you’ve hit them a half-dozen times with spam comments, no matter how complimentary you are, they’ll simple add your IP address to the banned list to avoid having to delete your posts, and will report the comments as spam.

A long-term mix of blog commenting and article marketing will certainly bring you all the traffic you want, so grab the Do-Follow Blog Report now and get started!

To your success building one-way backlinks…

Doug Champigny,

http://www.TopTrafficTips.com

PS- Oh yeah, don’t forget to start by leaving a comment on this post right here after you download your report!

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Technorati Tags: one-way backlinks, getting one-way backlinks, getting backlinks for free, SEO, SERPs, blog commenting, commenting on blogs, Do-Follow Blogs, Do Follow tag, Do-Follow, CommentLuv, CommentLuv Plugin, using CommentLuv, article marketing, building links, Doug Champigny

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Using PLR for Web 2.0 Targeted Traffic Generation

©2008 Doug Champigny. All Rights Reserved.

Once in a while a great PLR package comes available, like the one that Aurelius Tjin released this morning at www.PLRForSale.com. This package is a perfect example of Private Label Rights packages that can be used to generate targeted traffic from Web 2.0 sites without much effort, and still be used to make money online – and lots of it!

First up, there are only 100 non-transferrable PLR copies ever to be made available – and that scarcity helps your SEO efforts, your targeted traffic generation, and your sales. With so few people able to compete with you on this product, it’s much easier to get the upper hand than it is with most Master Resell Rights products – and since you have Private label rights to the package, you’re branding yourself heavily with it, which can then boost your other targeted traffic generation efforts by adding the power of name recognition.

But the real key here is that you’re getting both the PLR e-book AND the PLR audio e-book…

As always, start by revising, editing and branding the e-book – if you’re not up to speed yet on using PLR e-books, download my PLR Tutorial Videos and simply follow along with the step-by-step do-it-yourself video lessons. Edit the graphics and salespage (also covered in the videos), and get them ready to go online.

Next, create an upsell page to go between the salespage and the payment processor, where you offer the audio e-book as well for $10 or $20 more – give them both options, the e-book alone or the e-book and audio e-book. Create the two download pages, add it to your affiliate program if you’re using Hosting4Marketers.com, hook up your payment buttons and take the site live.

Now it’s time to drive targeted traffic to it from the Web 2.0 sites and technologies. Always start by doing a blog post announcing the new product, and then ping the blog directories – especially Technorati . Give it a couple of moments, then make sure it’s also showing up in your MyBlogLog listings – Technorati and MyBlogLog are the two most important Web 2.0 sites to any Internet marketer, niche marketer or affiliate marketer in terms of promoting their blog posts.

Here’s where the power of Private Label Rights, or PLR, comes into your Web 2.0 targeted traffic generation strategies… Take a look through the e-book and see if you can find a good passage of about 600-800 words that either sums up the contents of the e-book or gives some great tips without revealing the most powerful tips in the PLR package. Copy & paste that part into a notepad file and edit it as necessary to make it into a powerful Squidoo lens. Write a summary or ‘signature box’ to put at the end of it, pointing out that it’s an exerpt from your book, and recommend they download the full version for more info – and be sure to link to your salespage. Add the lens to Squidoo and as soon as it’s published, bookmark it at all the popular Web 2.0 bookmarking sites using the OnlyWire site.

Next pick 3 or 4 good tips from the e-book, and copy & paste 300-400 word passages about each of those tips into separate notepad files. Touch up anything that doesn’t flow til you have four good articles, add an ‘About the Author’ box that’s similar to the one on your Squidoo lens, and submit all 4 articles to the ten or twelve top article directories online. This is the fastest way to get a number of high-quality one-way backlinks to your new site, getting it quickly spidered in Google, Yahoo!, Live Search, SearchMe, etc.

Really want to maximize your targeted traffic from the Web 2.0 sites? Go back now to the PLR Audio, listen to it right through a couple of times, making note of any 3-5 minute passages that seem particularly crammed with great information. Once you’ve picked a couple, use your audio editing program of choice to copy and paste the two or three best passages into their own audio files. Record a quick intro pointing out that the info is exerpted from your audio e-book, and a quick exit for the audios recommending people download the entire audio from your site – be sure to both say and spell out your salespage URL! Now go back to the e-book and do the same with those exact same passages, creating a transcript for each of your new audio files.

Over the course of the next few days, add one of the transcripts to your blog as a new post, embed the audio in a player with the post, and ping the usual blog directories AND the podcast directories – after all, your new audio files ARE podcasts as soon as you add them to your blog! This is an easy process if you use a podcast plugin like PodPress – and it will let you upload your podcast to the massive iTunes directory as well! Since every audio file has your URL listed at the end of the podcast, each listener at ANY source is now part of your potential traffic. And since they were interested enough to listen to the podcast, you know they’re TARGETED traffic as well!

That looks after using your new PLR for targeted web 2.0 traffic generation – assuming you remeber to grab your copy from www.PLRForSale.com before all 100 copies are gone. If you’re too late, either write and record your own product to use this way, or watch for other PLR sales that include both PLR e-books and PLR audio e-books.

Done right, this can be one of the most powerful targeted traffic producing machines you can put online right now – use the Web 2.0 sites and Web 2.0 technologies to your own massive advantage while they’re still the hottest traffic-generating resources around!

To your successsful targeted traffic generation…

Doug Champigny

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Web 2.0 Targeted Traffic Expert Doug Champigny has been working online full-time since 1997 and is the author of the Top Traffic Tips Blog. For a lot more info on Web 2.0 traffic techniques, be sure to download his Massive Traffic Bootcamp.

Publishers’ Note: You may use this article on your web sites, blogs, etc, as long as no alterations are made, all links remain live and exactly as they are here, and the copyright remains intact and visible.
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Technorati Tags: PLR Traffic Tactics, using plr to drive web 2.0 targeted traffic, traffic from Web 2.0 sites, using PLR, podcasts, podcasting, SEO, Trafficmaster Doug Champigny, Doug Champigny, internet marketing, e-book marketing, audio marketing, making money online

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