Web 2.0 Beats Search Engines For Faster Internet Marketing Success

©2010 Doug Champigny, http://top-traffic-tips.com. All Rights Reserved.

Internet marketing continues to grow by leaps and bounds, with more and more people turning to it as a means of creating additional income, replacing their full-time jobs or in an attempt to get rich. Concurrently, more and more people are turning to the Internet for their purchasing, so the two growth trends are nicely balanced.

But for someone just starting out with their first online business, it can be difficult to ascertain the proper promotional methods to achieve the quickest success online. Because the industry is evolving so rapidly, much of the available information is outdated or less important now than it was when published even 6 months or a year ago.

For example, until recently the keywords tag on each web page was very important and worth spending a fair bit of time tweaking. With most of the big search engines now skipping that tag, the importance of keywords has more to do with your page titles and domain names than it does with your meta-tags.

Similarly, the amount of time spent tweaking the search engine optimization (SEO) of your site, while still important, is no longer paramount to your Internet marketing efforts. The emergence of the Web 2.0 interactive sites has seriously challenged the search engines as the ultimate way to drive targeted traffic, especially immediate traffic.

Don’t misunderstand – it would be foolhardy to totally ignore the search engines as they drive so much of the traffic online. Do what you can to achieve great results within the search engine ranking pages (SERPs), but don’t spend an inordinate amount of time on it, especially when first launching your site.

Still do your initial keyword research within your niche to choose your domain name, page titles, etc, but then get the site online and start actively promoting it using the power of article directories, podcast directories, video directories, blog posts, Twitter, FaceBook, MySpace, Squidoo, Google knol, HubPages, etc.

Each of these promotional avenues is free to use, so learn to use them both individually and in concert with each other to create almost instant targeted traffic. Traffic from search engines usually takes longer to build, unless you’re purchasing ads on the site which can bring in immediate visitors but can also be extremely expensive in popular niches.

While this formula will probably change again down the road, for the present time your focus for building your traffic and your lists should be on using the Web 2.0 properties for the fastest visibility, and the search engines as part of your long-term strategy. Taken together, this should be your best recipe for success with you Internet marketing!

About The Author…

Doug Champigny is a world-famous Internet marketing coach, mentor and speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

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