Web 2.0 Beats Search Engines For Faster Internet Marketing Success

©2010 Doug Champigny, http://top-traffic-tips.com. All Rights Reserved.

Internet marketing continues to grow by leaps and bounds, with more and more people turning to it as a means of creating additional income, replacing their full-time jobs or in an attempt to get rich. Concurrently, more and more people are turning to the Internet for their purchasing, so the two growth trends are nicely balanced.

But for someone just starting out with their first online business, it can be difficult to ascertain the proper promotional methods to achieve the quickest success online. Because the industry is evolving so rapidly, much of the available information is outdated or less important now than it was when published even 6 months or a year ago.

For example, until recently the keywords tag on each web page was very important and worth spending a fair bit of time tweaking. With most of the big search engines now skipping that tag, the importance of keywords has more to do with your page titles and domain names than it does with your meta-tags.

Similarly, the amount of time spent tweaking the search engine optimization (SEO) of your site, while still important, is no longer paramount to your Internet marketing efforts. The emergence of the Web 2.0 interactive sites has seriously challenged the search engines as the ultimate way to drive targeted traffic, especially immediate traffic.

Don’t misunderstand – it would be foolhardy to totally ignore the search engines as they drive so much of the traffic online. Do what you can to achieve great results within the search engine ranking pages (SERPs), but don’t spend an inordinate amount of time on it, especially when first launching your site.

Still do your initial keyword research within your niche to choose your domain name, page titles, etc, but then get the site online and start actively promoting it using the power of article directories, podcast directories, video directories, blog posts, Twitter, FaceBook, MySpace, Squidoo, Google knol, HubPages, etc.

Each of these promotional avenues is free to use, so learn to use them both individually and in concert with each other to create almost instant targeted traffic. Traffic from search engines usually takes longer to build, unless you’re purchasing ads on the site which can bring in immediate visitors but can also be extremely expensive in popular niches.

While this formula will probably change again down the road, for the present time your focus for building your traffic and your lists should be on using the Web 2.0 properties for the fastest visibility, and the search engines as part of your long-term strategy. Taken together, this should be your best recipe for success with you Internet marketing!

About The Author…

Doug Champigny is a world-famous Internet marketing coach, mentor and speaker and the creator of the PowerStart Marketing 4-week Internet Marketing Crash Course. To learn more about Doug or to book him to speak at your next event, contact him through his blog at http://DougChampigny.com.

Technorati Tags: internet marketing, internet marketing success, targeted traffic, search engine optimization, Web 2.0

I’ve talked a lot so far about using Web 2.0 sites and technolgies to drive traffic to your websites, blogs and affiliate links. Only natural, seeing as how I was chosen as the Web 2.0 Targeted traffic Expert to speak at the Mirage Hotel in Las Vegas at last year’s Intrnet Marketing SuperConference…

And Web 2.0 traffic generation has improved since then with the phenomenal rise of Twitter – just look at the testimonials on the page for my new Advanced Twitter Marketing System. From Internet marketing gurus like Willie Crawford, Harris Fellman & Peter Parks to complete newbies, every one of those testimonials is from someone who got more targeted traffic from Twitter within the first few days of trying the Advanced Twitter Marketing System!

But be that as it may, I don’t want you to miss out on the old-school traffic generation techniques either… In fact, the old tools to create traffic to a website still work well, and their effect is mltiplied when combined with the new Web 2.0 targeted traffic strategies. For example, there’s a great blog post today from Kenneth Koh on Free Search Engine Traffic, showing the results he got using keyword research, link building and the like.

The beauty of SEO work like that is once it’s done you can just leave it to work, while you apply today’s faster and bigger Web 2.0 strategies – since you’re already getting the search engine traffic, tie the two together. Use Twitter, FaceBook, Weebly, StumbleUpon, MyBlogLog, Google Knol, MySpace etc. to drive traffic to those same sites, and link from those sites to your profiles on the Web 2.0 sites – get your cross-traffic happening and the whole thing just keeps growing exponentially!

And then, of course, throw Twitter into the mix to really skyrocket your results! Don’t go at it haphazardy though – be sure to follow the system I’ve laid out for you in the Advanced Twitter Marketing System. After all, why settle for mediocre results when you can soar?

If you’re serious about making money – BIG money – online, use Kenneth’s advice on SEO & keywords, then follow the steps laid out here and in the Advanced twitter Marketing manual to grow your traffic exponentially. Can you have too much targeted traffic? Only if you think success brings you too much money!

Technorati Tags: targeted traffic, search engine traffic, Web 2.0 targeted traffic expert, Advanced Twitter Marketing, SEO tips, Search Engine Optimization

Many business owners are now capitalizing on Twitter’s popularity to market their business by driving hoards of targeted traffic from this most-powerful of Web 2.0 social networking sites. Twittering is very addictive and it’s no wonder why millions of people send out tweets all day long. The tweets are merely 140 characters and it is also called micro-blogging. With only a few characters, you will need to answer the Twitter question just like other users of the social site. Just keep in mind that if you set your perspectives straight and use the site properly, you can financially and personally gain something from these Twitter fans.

To implement Twitter as a marketing tool, here’s a few Twitter marketing tips:

Twitter Search is a very effective tool that allows you to check on your business. You will be surprised to find out how much chattering takes place in Twitter. Find out what others are saying about your business and learn from them. If you find any criticisms, think about them carefully. You can also make some adjustments to your business if there is a need to so that you ensure profitability.

Keep your followers informed. Once you sign up for your Twitter account, you should be active in sending out tweets to all your followers. Choose the people you follow on Twitter. If this is your first time to use Twitter as a marketing tool, you should follow the right people. Choose the ones who are also utilizing Twitter for online marketing because you can learn a lot from them.

You should also check if the people you’re following are also following back. Once you have many followers, you can now send marketing messages but try to send helpful information too – any information that’s relevant to your market’s needs, including retweeting others.

You can also let your followers know about your promotions through the tweets. If you’re also sending them helpful suggestions and information in many of your tweets and retweets, you’ll find growing response to your marketing posts & links.

Gathering as many targeted followers as you can is vital to ensure your success in Twitter marketing; have you heard of the Twitter limits? Check your numbers regularly. When you’ve followed 2,000 people and you have less than 1,800 followers, you can no longer follow more people. By checking your numbers, you can avoid technical problems like this one.

When someone follows you, take care of that person by sending him/her personal tweets. By befriending your followers, you can build stronger relationships. A relationship built on trust is very important for your marketing campaigns. Keep in mind that you can’t market your products or services to people who aren’t already following you on Twitter.

Capitalizing on Twitter’s popularity can be rewarding but only if you know what you’re doing. Learn everything you can about Twitter. Follow gurus and learn from their experience. If you keep yourself well-informed, you can succeed in online marketing through Twitter.

Many business people are now utilizing social networks because they know they’re effective platforms for promotions. If you plan to use Twitter, you need to have the right knowledge. Start with resources like the Twitter Effect Videos and some of the suggestions on the Advanced Twitter Marketing blog.

Once you have the knack for Twitter marketing, you’ll know what the fuss is over using Web 2.0 targeted traffic tactics – you’re websites, blogs and cash register will all be much busier!

Additional Twitter Resources:

The Twitter Effect 2.0 Videos: Training for those looking to start marketing on Twitter.

Advanced Twitter Marketing Blog: Information on advanced techniques for marketng on Twitter.

The Road To Twitter Success: General information on using Twitter for business and/or marketing.

Technorati Tags: targeted traffic, web 2.0 traffic, Twitter traffic, Internet marketing, Twitter marketing, targeted visitors from Twitter

In these days of Web 2.0, there’s no dubting that a blog is the fastest way to boost targeted traffic in any given niche – which is a blessing considering WordPress blog software is free. Installing it through your cPanel is fairly painless, but as I personally experienced, the automatic blog installs are great targets for hackers – we had three of our blogs hit in 2008 alone.

So as I watched WordPress expert Alex Sysoef develop his Expert WordPress software, I was quite impressed that it used a secure setup that didn’t include the standard installation codes. But what really caught my eye was his decision to include all the latest SEO (Search Engine Optimization) plugins to go with it.

Now blogs are already powerful traffic tools – they allow you an easy platform to keep your readers updated with fresh content, they get indexed in the majore search engines like any other web site, but then they also get listed in blog-specific directories, and in such massive traffic generators as Technorati and MyBlogLog. But it’s only when coupled with the latest SEO plugins that your blog really starts to rock as a targeted traffic generator – and Alex Sysoef’s Expert WordPress installs these for you too.

Best of all, this tool is a newbie’s dream – no technical knowledge is required whatsoever to install secure, optimized WordPress blogs with it, and Alex STILL includes videos to demonstrate exactly how to complete the 3 steps required. I sure wish this software had been available 4 years ago when I first started blogging!

So obviously it’s a no-brainer that you want this software, that your want to install WordPress Blogs & their SEO plugins automatically. So once you see all the features of Alex Sysoef’s Expert WordPress software, I’m sure that you’ll be as surprised as I was that he’s giving it away for free. And that he has an upgraded version with more features that’s available for a low monthly investment.

Alex Sysoef’s Expert WordPress software really has to be the best traffic-generating software aid I’ve seen in the last year or two – I give it 5 out of 5 and suggest you download it now while it’s still free!

To your success,

Doug Champigny,
Web 2.0 Targeted Traffic Expert.

Technorati Tags: free seo software, free seo help, free seo downloads, Expert WordPress, WordPress Blogs, Alex Sysoef’s Expert WordPress, traffic from blogs, blog traffic, building blog traffic, Alex Sysoef software, Alex Sysoef

Of all the various ways to boost your blog’s or website’s ranking in the search engine results pages (SERPs), one-way backlinks are amongst the most important and most valuable SEO techniques to use. There are three common techniques for generating backlinks to your sites and blogs, and each has it’s own place in your traffic generation strategy.

Hiring An SEO Firm To Get You Backlinks:

The first is paying an SEO company to get them for you – this can be hit and miss based on which companies you use, but in time you can find and stick with a good one.

Benefits: Doesn’t take up much of your time – you’re on to other projects while they get you your links. Drawbacks: Can be very expensive to get links from good PR sites, and paid ads on sites with high Page Rank are overly expensive for most marketers.

Article Marketing To Get You BackLinks:

Second is article marketing – the reliable old way to get your name out there, establish your credibility and generate a lot of one-way backlinks to your sites. There are hundreds, if not thousands of article directories out there just waiting for your articles, and you can build a ton of backlinks over time both from your articles being at the directories, and from people using your articles on their sites and blogs.

Benefits: Unlimited number of links can be generated, both by writing and submitting more articles and by submitting your articles to more directories. It also gives you a chance to prove yourself an expert in your field, and build a reputation amongst the other marketers in your niche. And it’s free if you do the work yourself. Disadvantages: Not everyone is a good writer, has the time to research & write article content, or can think up enough topics to keep a steady stream of new articles rolling out. Outsourcing your article submissions saves a lot of time but is expensive, while submitting articles yourself takes a lot of time if you want wide exposure.

Blog Commenting To Generate One-Way Backlinks:

The newest of the three common ways to get one-way backlinks is by commenting on blogs within your niche. Not just any blogs, though – WordPress uses a ‘no-follow’ tag by default, and most bloggers just leave it that way. Specifically you want to concentrate on blogs that have both the ‘Do-Follow’ and ‘CommentLuv’ plugins installed, as we do here at the Top Traffic Tips Blog. The Do-Follow tag tells search engines to follow your backlink and spider your blog or website, while CommentLuv fetches the last blog post you put online and links to it using your post’s title, thus ensuring your keywords are in the linking text – you ARE using keywords in every heading, right?

Benefits: My own experience using all 3 methods have shown blog commenting to be the most effective way to get one-way backlinks quickly to a new site, blog or affiliate link. While they don’t go viral like your articles do, the time involvement is much less. You simply take your list of appropriate blogs in your niche, and comment on 3-5 of them a day. This keeps the backlinks coming in over time, the way the search engines prefer, and gets links to your various posts according to what your last post was when you make your comment. External one-way backlinks to a lot of different pages in your blog or on your site is truly powerful – more powerful than all of them pointing just to your home page. And, like article marketing, intelligent commenting helps to build your rep as an expert in your field, and leads to more people cliocking through to your link.

Disadvantages: None, really, except the time it takes to locate the proper blogs in the first place, and that’s been solved for you now, with the release of a new directory of appropriate blogs to gain one-way backlinks from – you can download the report with both PDF and CSV copies of over 4,000 blogs to get one-way backlinks from by commenting there, ranging from PR0 to PR7. Start with the list, and find the one’s best suited to your target market, then work your way through, again 3-5 blogs per day.

Two Caveats about your backlink-building campaign – first, don’t ignore article marketing – keep it in your mix because of the long-term viral effect it has in building backlinks to your site. For every four or five days you spend on blog commenting, spend one on article marketing. Just be sure you start with the blog commenting, since it can generate traffic the fastest and points to different pages within your blog or site.

Second, do not – I repeat, DO NOT use auto-commenting software for this – be professional and visit the blogs yourself, leaving intelligent comments relating directly to the blog post you’re commenting on. First, almost every blog using the Do-Follow tag is moderated, so your comments won’t get through anyway. And after you’ve hit them a half-dozen times with spam comments, no matter how complimentary you are, they’ll simple add your IP address to the banned list to avoid having to delete your posts, and will report the comments as spam.

A long-term mix of blog commenting and article marketing will certainly bring you all the traffic you want, so grab the Do-Follow Blog Report now and get started!

To your success building one-way backlinks…

Doug Champigny,

http://www.TopTrafficTips.com

PS- Oh yeah, don’t forget to start by leaving a comment on this post right here after you download your report!

-

Technorati Tags: one-way backlinks, getting one-way backlinks, getting backlinks for free, SEO, SERPs, blog commenting, commenting on blogs, Do-Follow Blogs, Do Follow tag, Do-Follow, CommentLuv, CommentLuv Plugin, using CommentLuv, article marketing, building links, Doug Champigny

Using PLR for Web 2.0 Targeted Traffic Generation

©2008 Doug Champigny. All Rights Reserved.

Once in a while a great PLR package comes available, like the one that Aurelius Tjin released this morning at www.PLRForSale.com. This package is a perfect example of Private Label Rights packages that can be used to generate targeted traffic from Web 2.0 sites without much effort, and still be used to make money online – and lots of it!

First up, there are only 100 non-transferrable PLR copies ever to be made available – and that scarcity helps your SEO efforts, your targeted traffic generation, and your sales. With so few people able to compete with you on this product, it’s much easier to get the upper hand than it is with most Master Resell Rights products – and since you have Private label rights to the package, you’re branding yourself heavily with it, which can then boost your other targeted traffic generation efforts by adding the power of name recognition.

But the real key here is that you’re getting both the PLR e-book AND the PLR audio e-book…

As always, start by revising, editing and branding the e-book – if you’re not up to speed yet on using PLR e-books, download my PLR Tutorial Videos and simply follow along with the step-by-step do-it-yourself video lessons. Edit the graphics and salespage (also covered in the videos), and get them ready to go online.

Next, create an upsell page to go between the salespage and the payment processor, where you offer the audio e-book as well for $10 or $20 more – give them both options, the e-book alone or the e-book and audio e-book. Create the two download pages, add it to your affiliate program if you’re using Hosting4Marketers.com, hook up your payment buttons and take the site live.

Now it’s time to drive targeted traffic to it from the Web 2.0 sites and technologies. Always start by doing a blog post announcing the new product, and then ping the blog directories – especially Technorati . Give it a couple of moments, then make sure it’s also showing up in your MyBlogLog listings – Technorati and MyBlogLog are the two most important Web 2.0 sites to any Internet marketer, niche marketer or affiliate marketer in terms of promoting their blog posts.

Here’s where the power of Private Label Rights, or PLR, comes into your Web 2.0 targeted traffic generation strategies… Take a look through the e-book and see if you can find a good passage of about 600-800 words that either sums up the contents of the e-book or gives some great tips without revealing the most powerful tips in the PLR package. Copy & paste that part into a notepad file and edit it as necessary to make it into a powerful Squidoo lens. Write a summary or ’signature box’ to put at the end of it, pointing out that it’s an exerpt from your book, and recommend they download the full version for more info – and be sure to link to your salespage. Add the lens to Squidoo and as soon as it’s published, bookmark it at all the popular Web 2.0 bookmarking sites using the OnlyWire site.

Next pick 3 or 4 good tips from the e-book, and copy & paste 300-400 word passages about each of those tips into separate notepad files. Touch up anything that doesn’t flow til you have four good articles, add an ‘About the Author’ box that’s similar to the one on your Squidoo lens, and submit all 4 articles to the ten or twelve top article directories online. This is the fastest way to get a number of high-quality one-way backlinks to your new site, getting it quickly spidered in Google, Yahoo!, Live Search, SearchMe, etc.

Really want to maximize your targeted traffic from the Web 2.0 sites? Go back now to the PLR Audio, listen to it right through a couple of times, making note of any 3-5 minute passages that seem particularly crammed with great information. Once you’ve picked a couple, use your audio editing program of choice to copy and paste the two or three best passages into their own audio files. Record a quick intro pointing out that the info is exerpted from your audio e-book, and a quick exit for the audios recommending people download the entire audio from your site – be sure to both say and spell out your salespage URL! Now go back to the e-book and do the same with those exact same passages, creating a transcript for each of your new audio files.

Over the course of the next few days, add one of the transcripts to your blog as a new post, embed the audio in a player with the post, and ping the usual blog directories AND the podcast directories – after all, your new audio files ARE podcasts as soon as you add them to your blog! This is an easy process if you use a podcast plugin like PodPress – and it will let you upload your podcast to the massive iTunes directory as well! Since every audio file has your URL listed at the end of the podcast, each listener at ANY source is now part of your potential traffic. And since they were interested enough to listen to the podcast, you know they’re TARGETED traffic as well!

That looks after using your new PLR for targeted web 2.0 traffic generation – assuming you remeber to grab your copy from www.PLRForSale.com before all 100 copies are gone. If you’re too late, either write and record your own product to use this way, or watch for other PLR sales that include both PLR e-books and PLR audio e-books.

Done right, this can be one of the most powerful targeted traffic producing machines you can put online right now – use the Web 2.0 sites and Web 2.0 technologies to your own massive advantage while they’re still the hottest traffic-generating resources around!

To your successsful targeted traffic generation…

Doug Champigny

=============================
Web 2.0 Targeted Traffic Expert Doug Champigny has been working online full-time since 1997 and is the author of the Top Traffic Tips Blog. For a lot more info on Web 2.0 traffic techniques, be sure to download his Massive Traffic Bootcamp.

Publishers’ Note: You may use this article on your web sites, blogs, etc, as long as no alterations are made, all links remain live and exactly as they are here, and the copyright remains intact and visible.
=============================

Technorati Tags: PLR Traffic Tactics, using plr to drive web 2.0 targeted traffic, traffic from Web 2.0 sites, using PLR, podcasts, podcasting, SEO, Trafficmaster Doug Champigny, Doug Champigny, internet marketing, e-book marketing, audio marketing, making money online

Yesterday on my Internet Marketing Blog I told you about the 20 products with Master Resell Rights available for just 10 bucks from Denise Hall & Kathe Lucas – did you download yours yet? Better hurry – that page comes down in less than a week… And I pointed out the fantastic training package, the Resell Rights Bootcamp, where you can learn all about handling Master Resell Rights products. If you missed either of those, be sure to grab them now.

Ross Goldberg & Doug Champigny at JVAlert

Now, whether you’ve built your own site, put up a blog, used the Master Resell Rights products above, put up your niche sites from the Niche PLR Membership Site or built sites using the 100 PLR articles from Easy Articles Pro one thing is true – you need to put some time and effort into getting targeted traffic to your sites and blogs.

That was the topic of my onstage presentation at Carl Galletti’s Internet Marketing SuperConference in Las Vegas last week – how to get more targeted traffic from the Web 2.0 sites. Tied in with those sites you have to have your SEO down pat too, since the effect of many of them rely on positioning your links in the search engines to draw more targeted traffic.

If you were on the targeted traffic teleseminar, at the SuperConference, or have read any of my FIVE books on the subject in the bundle at our Massive Traffic Bootcamp, you already know I’m considered one of the web’s top experts in driving targeted traffic to sites and blogs. With over 120 sites online in the Team Champigny network, I had to become an expert to survive…

So when I tell you my friend Ross Goldberg has come out with an amazing update to his Traffic Manifesto that is a must-have, you know I’m not kidding around. In fact, for what little he’s charging, the videos should be an upsell, not part of the product at Traffic Manifesto 2.0.

What’s important to YOU right now is how complete this great training manual is – Ross details 79 different ways to get more targeted traffic to your sites, so you know there’s at least a few that fit your style, that you can add to your efforts to get more targeted traffic & boost your sales and profits.

Ross Goldberg & Teri Champigny at JVAlert

Best of all, what you learn from this package will continue to reap rewards for you from every site or blog you launch, since the same rules apply to each site you promote – yet you can make back your investment with one or two extra sales on just one of those sites!

You put in the effort to get your sites and/or blogs online – don’t leave them twisting in the wind on a lonely server, eating into your budget while not producing results. Get over to Ross Goldberg’s Traffic Manifesto 2 right now and learn to make more from every site you put online!

Empowering YOU & Helping You Make 2008 GREAT…

Doug Champigny
Massive Traffic Bootcamp

P.S. – If you get involved in affiliate marketing, then learning 79 different ways to drive more targeted traffic to your affiliate links is a must – you’d be wise not to let this one get by you! Be sure to download Ross’ great 132-page guide and start boosting your numbers today – it’s available for instant download from Ross Goldberg’s site right now!

Helping you succeed… DC.

Technorati Tags: Traffic Manifesto, Ross Goldberg’s Traffic Manifesto, Traffic Manifesto 2, Ross Goldberg, Ross Goldberg websites, Internet Marketing, affiliate marketing, Doug Champigny e-books, Teri Champigny, Doug Champigny

Are you sick and tired of either getting NO traffic, or paying out the nose for it? Then watch in Jaw-Dropping Amazement as your targeted traffic counter spins out of control once you unleash the power of these Web Traffic Machines on an unsuspecting Internet population!

Instantly access this amazing collection of Targeted Traffic Sucking Tools from America’s Number One SEO Expert that will bust the dam and unloose a flood of FREE Targeted Traffic you couldn’t stop even if you wanted to!

In all seriousness, this is probably the most powerful collection of targeted traffic generating programs ever unleashed – please don’t exploit the amazing black hat traffic potential of these tools! It just wouldn’t be fair to your competition – and there’s enough power in the white hat potential of this amazing bundle to more than put you to number one!

Technorati Tags: traffic tips, targeted traffic, top traffic tools, big dog secrets, success secrets, traffic secrets, traffic software, traffic programs

Writing Articles to Build Your Targeted Traffic

©2008 Doug Champigny. All Rights Reserved.

Targeted traffic is the lifeblood of any Internet marketing, niche marketing or other online business. There are many ways to build your targeted traffic, and article writing is one of the easiest and most effective ways. It is also free….now THERE is a word most Internet marketers just love! FREE! Free advertising…. Free targeted traffic…. and both of them can be accomplished at the same time and by using only the knowledge that you already have about your niche topic and your computer.

The Internet isn’t called the ‘Information Super Highway’ for nothing. It’s called that because it is the place that most of the civilized world uses to get the information they need to help them look better, feel better, have more fun, get vital information, or just learn the ’stuff’ they want to know. The Internet gobbles up information like a pig at a trough. Website owners and ezine publishers scramble for information to fill their web pages and their publications on every topic under the sun. This is where using article writing to build your targeted traffic comes in.

Write articles that are between 300 and 800 words long and that are key-word rich about whatever the topic of your website is. At the bottom of the article, include a resource box that includes your name and copyright information and a link to your website. Other website owners and ezine publishers will reprint your article and publish it to their websites or lists. Presto! You have gotten free advertising and the possibility of having every person who reads the article click on the link to your website – and it’s all targeted traffic, because they’ve read your article and want more information on that same subject – or they wouldn’t have clicked through!

Writing articles and submitting them to article directories is one of the easiest ways of building your targeted traffic and it is absolutely free! Another nice benefit is that the directories themselves are spidered by the major search engines, sometimes several times a day. Your link in your article on the directory site provides a conduit leading the search engines to your site more quickly, thus getting your site into the search engines that much quicker. And the sooner the engines are sending you more targeted traffic, the more sales you’re getting from that free targeted traffic.

And don’t forget to use those articles, or an altered version of them, on your blogs too! Article marketing and blogging are the two fastest ways to build long-term targeted traffic, and when tied in with social bookmarking at sites like Technorati & Digg, you can drive an amazing amount of targeted traffic for free – and that’s our favorite price!

====================
Internet marketing mentor and speaker Doug Champigny is an expert at driving tageted traffic using Web 2.0 techniques. Learn a lot more about driving targeted traffic to YOUR sites through his Massive Traffic Bootcamp or by meeting Doug in person at one of the live internet marketing seminars he speaks at.
====================

Technorati Tags: article marketing, Internet marketing, niche marketing, targeted traffic from articles, writing articles, targeted traffic, driving targeted traffic, Internet marketing mentor Doug Champigny, Internet marketing speaker Doug Champigny, Doug Champigny

Search engine optimization is the art and science of making web pages attractive to internet search engines. Some internet businesses consider search engine optimization to be the subset of search engine marketing.

In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.

It didn’t take very long for people to understand the importance of being highly ranked.

In the beginning search engines used search algorithms that webmasters provided about the web pages. It didn’t take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization. The search engines developed a system that considered several factors; domain name, text within the title, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NOFRAMES tags, web content development, sitemaps, and on page keyword sequence.

Google developed a new concept of evaluating internet web pages called PageRank. PageRank weighs a web page’s quantity and quality based on the pages incoming links. This method of search engine optimization was so successful that Google quickly began to enjoy successful word of mouth and consistent praise.

To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use when ranking web pages.The signals used today in search engine optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

For the most part registering a webpage/website on a search engine is a simple task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to spider its contents. Normally a few days after registering on the search engine the main search engine spiders will begin to index the website.

Some search engines will guarantee spidering and indexing for a small fee. These search engines do not guarantee specific ranking. Webmaster’s who don’t want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still crawl a page even if the webmaster has indicated he does not wish the page indexed.

===============
Doug Champigny is a well-known Traffic Master with over 100 websites and a number of blogs under his control, including the Top Traffic Tips Blog and the Top Traffic Tips Bootcamp. Doug has also authored numerous e-books on increasing traffic for Internet, niche and affiliate marketing. Be sure to bookmark his sites for the latest in targeted traffic generation to bring a flood of traffic to your web sites and blogs.
===============

Note to Webmasters & Bloggers: You may use any article from this site provided you do so without altering the text, and that you include the author’s resource box with the links fully operational on you sites or blogs.

Technorati Tags: search engine optimization, search engine rankings, search engine help, web site traffic, blog traffic, targeted traffic, Doug Champigny